Think you can out-harvest the algorithm? Play the Harvest Challenge →

    Operational Intelligence for Specialty Crop Growers.

    Turn verified field data into daily decisions — pace, cost-per-unit, crew assignments, and harvest timing. Labor is your largest controllable cost. We help you manage it.

    Operational decisioning — pace, bottlenecks, cost-per-unit, and quality timing — updated hour by hour.*

    * Requires FairTrak mobile devices with grower-provided SIM/hotspot for in-field data syncs, plus a subscription to the operational analytics feature.

    11+years in commercial agriculture

    Trusted by specialty crop growers across the U.S. and internationally

    Active across U.S. and international specialty crop operations

    Individual results vary. Outcomes depend on operation size, crop type, labor conditions, and other factors.

    Built for the people who run the operation

    CFO / Owner

    • •Cost-per-unit visibility
    • •Daily variance alerts
    • •Margin drift detection

    $4,500/day savings identified

    Farm Manager

    • •Shift-time crew visibility
    • •Pace-to-goal alerts
    • •Block reassignment in real-time

    Decisions in 30 seconds

    HR / Payroll

    • •Automated piece-rate calc
    • •Clean payroll exports
    • •Dispute-proof records

    50-70% less payroll time

    Breeders & Nurseries

    • •Batch traceability
    • •Chain of custody
    • •Variety performance tracking

    Lab to field tracking

    How We Help

    Labor & Harvest Operations

    Turn verified field activity into real-time operating decisions — pace, bottlenecks, reassignment, and true cost per unit. Payroll exports are a byproduct.

    Explore Solutions

    Field & Crop Insights

    Map soil health, forecast yields, and monitor crop health with precision imaging and sensor data.

    Explore Solutions
    PHOTO: Nursery greenhouse with rows of plants

    Breeders & Nurseries

    Track inventory from the lab to the field with barcode and RFID scanning across your entire operation.

    Explore Solutions

    What we are

    • Labor-first operational intelligence
    • A decision loop: track → detect → recommend → act → verify
    • Modular — start with harvest tracking, add what you need
    • Connected to precision ag partners when it helps

    What we're not

    • Not a replacement for your ERP, accounting, or irrigation system
    • Not an all-in-one farm management platform
    • Not a data warehouse — we focus on decisions, not dashboards

    The Challenges Keeping Growers Up at Night

    Close-up of harvest workers with lugs in orchard
    81%

    Washington's minimum wage rose 81% from 2013 to 2025 — while retail fruit and vegetable prices climbed only 23%. Growers absorb the gap. FairPick and FairTrak create the operational baseline so managers and owners can intervene daily — before small inefficiencies become budget killers.

    See Labor Solutions →
    +46%

    U.S. farm bankruptcies rose to 315 in 2025 — up 46% year over year. We help you surface cost-per-unit and productivity drift early enough to respond.

    CFO & Owner Solutions →
    Farmer studying financial reports at desk with field view
    Warehouse with pallets and barcode scanning

    FSMA traceability is coming — and buyers are already asking.

    The Food Traceability Rule isn't being enforced until July 20, 2028 — but retailer and packer requirements are moving sooner. Track inventory from field to cooler to truck with barcodes and RFID to reduce disputes today and be ready well before deadlines.

    See Inventory & Traceability →

    Up and Running in Days, Not Months

    1

    Deploy

    We set up FairPick scales, sensors, or scanning hardware on your operation. Most growers are live within a single harvest day.

    Technician installing scale at field station
    2

    Collect

    Data flows automatically to your dashboard — harvest weights, labor hours, inventory counts, soil readings, and more.

    Dashboard screen showing live harvest data
    3

    Decide

    Act on issues as they emerge: pace vs target, station congestion, block underperformance, and cost-per-unit drift — then reassess within the same shift.

    Farm manager reviewing analytics on tablet in field

    Operate in real time — not after payroll.

    • Live pace vs target by crew and block (spot misses by 10am, not tomorrow).

    • Bottleneck alerts (stations backing up, slow blocks, travel-time waste).

    • Next-best action recommendations (reassign crews, adjust start times, change pick order).

    Payroll automation is included. The differentiator is the decision loop.

    * Real-time field sync requires FairTrak mobile devices with grower-provided SIM/hotspot for in-field data syncs, plus a subscription to the operational analytics feature.

    PHOTO: Misty vineyard rows at dawn
    "
    At 2nd Sight, we've always wanted to not just save growers money, but make them money. Combining our labor and inventory tracking with Innov8.ag's agronomic and yield solutions unveils a new level of insights that can quickly be turned into daily gains.

    — Kevin Oldenburg, 2nd Sight Founder & innov8.ag Board Chair

    Read the full story →
    Experience the Decision Loop

    See the difference data-driven decisions make

    In Round 1, you manage a harvest crew on instinct. In Round 2, you get live FairPick data — pace, cost-per-unit, and block performance. The gap between rounds is the gap data closes every day on real operations.

    Most players improve 8-15%. Top managers hit 20%+. Where will you land?

    Play Now — Free~3 minutes to play
    🫐Harvest Manager Challenge

    Block A

    👨‍🌾👩‍🌾

    Block B

    🧑‍🌾👩‍🌾

    Block C

    👨‍🌾🧑‍🌾

    Gut feel: spread evenly...

    Round 1

    42.3 lbs

    Round 2

    47.4 lbs

    +12%

    with FairPick data

    Ready to See What Your Data Can Do?

    Whether you're managing 50 acres or 5,000, we'll show you exactly how innov8.ag fits your operation.

    Schedule a ConversationSee Pricing