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The Swiss Army Knife of Digitizing Crop Loads

About the Event:

Join, Green Atlas, and Fruition Horticulture for an in-depth look at how technology is revolutionizing sustainable agriculture globally! During this webinar, you will learn how and Fruition Horticulture are utilizing Green Atlas' cutting-edge cartographer technology to predict crop yields and other use cases like informing spray applications. Green Atlas' innovative approach uses data-driven techniques to create high-resolution maps of crops, providing farmers with the information they need to make informed decisions about crop management on the tree, block, and farm level. With this technology, farmers can increase yield, reduce waste, and improve the sustainability of their operations. Don't miss this exciting opportunity to learn about the latest advancements in agtech and hear from industry leaders around the globe about their experiences using Green Atlas' high fidelity technology.


The Green Atlas Cartographer is built to be the Swiss Army Knife of crop load estimations. It's a tool that can be used to develop a variety of use cases globally.


Similar to, Fruition Horticulture is a strong advocate and provider of the Green Atlas Cartographer. But our use of this technology doesn't stop there, we both provide this valuable tool to our customers with additional uses cases that provide an abundance of value. Watch this webinar to learn more about how we use this tool to add extra value for growers now and in the future! 

About the Guest:

Danny Valdovinos- Operations Manager at Enza Fruit (T&G Global)

Join us for a unique opportunity to hear from Danny Valdovinos, the Operations Manager at Enza Fruit (T&G Global Limited). With an extensive global presence, T&G Global's brands such as JAZZ™, Envy™, and Orchard Rd® are well-known and widely recognized. As a customer of and Fruition Horticulture, Danny will provide valuable insights on his experience using these services. Don't miss this chance to gain first-hand knowledge and connect with this industry expert.

Jack Hughes- Fruition, Horticultural Consultant | Managing Director

His main focus is the management of crop and canopy for maximum performance and profitability. This involves optimising the inputs of orchard system design, labour and technology. Precision Hort sums it up. His background in commercial horticulture, research and consultancy helps him to provide expertise across a broad range of horticultural subjects.


Mike White- Fruition, Precision Horticultural Manager

Mikes roots and heart are heavily invested in horticulture, having grown up on an orchard and then managing them. He has an extensive background in crop nutrition, research, plant physiology and precision agriculture. Mike is highly motivated to apply these skills to make a positive change in horticulture and enabling businesses to leverage the full value of new technology.

Alex Hoek- Fruition, Precision Hort Technician

Alex's role at Fruition is to support their precision horticulture services. This involves the operation and data processing with the Green Atlas cartographers, for both commercial and R&D work. He also helps to provide spatial analysis of data when a deeper-dive is required. Alex enjoys the challenges of applying new technology into orchard management systems and making sure data collected is presented in a form where it is beneficial to clients.

Steve Scheding- Phd, Co-founder of GreenAtlas

Dr. Steven Scheding is an internationally recognized robotics and automation professional with a reputation for leading the development of novel technology that solves difficult business needs in challenging environments. Steve has almost two decades of experience leading multidisciplinary teams and multi-institutional partnerships in domains that demand novel, robust and cost-effective solutions, including 5 years as the director of the Rio Tinto Centre for Mining Automation. In his current role, Dr Scheding co-founded Green Atlas to automate the care of every fruit on every tree on the planet, through AI and robotics.

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