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The Swiss Army Knife of Digitizing Crop Loads, Green Atlas & Fruition Horticulture Webinar - 2/9/2023 @4pm (PST)

Join, Green Atlas, and Fruition Horticulture for an in-depth look at how technology is revolutionizing sustainable agriculture globally! During this webinar, you will learn how and Fruition Horticulture are utilizing Green Atlas' cutting-edge cartographer technology to predict crop yields and other use cases like informing spray applications. Green Atlas' innovative approach uses data-driven techniques to create high-resolution maps of crops, providing farmers with the information they need to make informed decisions about crop management on the tree, block, and farm level. With this technology, farmers can increase yield, reduce waste, and improve the sustainability of their operations. Don't miss this exciting opportunity to learn about the latest advancements in agtech and hear from industry leaders around the globe about their experiences using Green Atlas' high fidelity technology.

The Green Atlas Cartographer is built to be the Swiss Army Knife of crop load estimations. It's a tool that can be used to develop a variety of use cases globally.

Similar to, Fruition Horticulture is a strong advocate and provider of the Green Atlas Cartographer. But our use of this technology doesn't stop there, we both provide this valuable tool to our customers with additional uses cases that provide an abundance of value. Join the webinar to learn more about how we use this tool to add extra value for growers now and in the future! Data Standardization and Dashboard specializes in standardizing data collection and making it usable for businesses. We use advanced technology and techniques to collect data from various sources and transform it into meaningful insights. The end goal is to provide organizations with actionable information that can be used to drive decision making and improve overall performance.'s focus on standardization ensures that the data is accurate, consistent, and reliable, making it easier for businesses to make informed decisions based on real-world data.

Green Atlas- High Fidelity Data Collection (Green Atlas Cartographer)

Green Atlas is a platform that provides high-fidelity yield predictions for crops. It uses advanced algorithms, machine vision cameras, and next-gen LiDAR imagery to provide accurate, real-time insights into crop growth and potential yield. The platform's high level of accuracy is due to its use of machine learning and artificial intelligence to analyze large amounts of data and provide accurate predictions. This information can be used by farmers and agriculture businesses to make informed decisions about planting, harvesting, and resource allocation, ultimately leading to increased efficiency and profitability. Green Atlas's high level and rapid predictions provide a valuable tool for the agriculture industry, helping to drive innovation and improve overall outcomes.

Fruition- provides consultancy, technical services, training, and research

Fruition Horticulture provides specialist consultancy, technical, research and training services to the New Zealand horticultural industry. Working alongside growers, industry and government organizations they provide independent and qualified advice and analysis. On top of this Fruition Horticulture provides reliable and robust technical data and decision support in soil moisture, pest and disease monitoring along with other tailored services.

Fruition Use Cases:

  • Dormant bud model- at the start of the year they're able do crop assessment and analyze potential pruning

  • Chemical thinning trials- informs chemical thinning to remove flowers

  • Root pruning- asses the geometric difference seen through GA, that then informs a root pruner with a prescription map.

About the Speakers

Jack Hughes- Horticultural Consultant | Managing Director

His main focus is the management of crop and canopy for maximum performance and profitability. This involves optimising the inputs of orchard system design, labour and technology. Precision Hort sums it up. His background in commercial horticulture, research and consultancy helps him to provide expertise across a broad range of horticultural subjects.

Mike White- Precision Horticultural Manager

Mikes roots and heart are heavily invested in horticulture, having grown up on an orchard and then managing them. He has an extensive background in crop nutrition, research, plant physiology and precision agriculture. Mike is highly motivated to apply these skills to make a positive change in horticulture and enabling businesses to leverage the full value of new technology.

Alex Hoek- Precision Hort Technician

Alex's role at Fruition is to support their precision horticulture services. This involves the operation and data processing with the Green Atlas cartographers, for both commercial and R&D work. He also helps to provide spatial analysis of data when a deeper-dive is required. Alex enjoys the challenges of applying new technology into orchard management systems and making sure data collected is presented in a form where it is beneficial to clients.

Steve Scheding- Phd, Co-founder of GreenAtlas

Dr. Steven Scheding is an internationally recognized robotics and automation professional with a reputation for leading the development of novel technology that solves difficult business needs in challenging environments. Steve has almost two decades of experience leading multidisciplinary teams and multi-institutional partnerships in domains that demand novel, robust and cost-effective solutions, including 5 years as the director of the Rio Tinto Centre for Mining Automation. In his current role, Dr Scheding co-founded Green Atlas to automate the care of every fruit on every tree on the planet, through AI and robotics.

Steve Mantle- CEO,

Steve is the founder of, a Walla Walla Washington-based agtech startup and Microsoft-partnered company. Prior to embarking on the startup, Steve spent 12 years at Microsoft where he most recently focused on Microsoft’s fastest growing product line, Azure Cloud. His leadership skills contributed to growing Azure from a $100M to a $10B+/year business over 6 years. After his time spent at the Microsoft headquarters in Seattle, Steve decided to relocate his family of four to Walla Walla, Washington, in the summer of 2018. He envisions this location as the perfect base for ag startups given the convergence of progressive farmers and three colleges with strengths in agriculture, engineering, science, established ag manufacturers, strong connectivity providers, and a highly collaborative business climate. An Australian by birth, Steve has his MBA from the University of Washington.

Caleb Pan- PhD Data Scientist,

Caleb Pan is a local Spokane resident that has a B.S. and M.S. in Geology and a PhD in Systems Ecology. With experience and skills in machine learning, remote sensing, and geospatial analysis, Caleb's data skills will help provide growers with a timely analysis of our offerings. As other employees like Brent and Kayla conduct ATV Orchard runs we'll be able to relay the data to Caleb for analysis. Caleb gives the resources and skills to help growers better manage their resources in a timely manner.


Green Atlas Backed by Science

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