Who We Are
innov8.ag is a Washington-state based agtech startup, focused on empowering growers with data. Our focus is on data insight capabilities, drawing from on-farm/off-farm, online/offline data sources to enable growers to make informed management decisions.
Almost all growers are struggling with data silos and seek simplification and data unification aligned toward actionable ROI-driven insights. Our solution is initially focused on permanent crops - starting with apple orchards, Washington's largest crop, and enable growers to differentiate in the global economy by improving crop yield and managing costs and challenges related to labor, water, weather, and chemicals. We are building a platform to expand across the US and internationally.
Founder & CEO
Steve is the founder of innov8.ag, a Walla Walla Washington-based agtech startup and Microsoft-partnered company. Prior to embarking on the startup, Steve spent 12 years at Microsoft where he most recently focused on Microsoft’s fastest growing product line, Azure Cloud. His leadership skills contributed to growing Azure from a $100M to a $10B+/year business over 6 years. After his time spent at the Microsoft headquarters in Seattle, Steve decided to relocate his family of four to Walla Walla, Washington, in the summer of 2018. He envisions this location as the perfect base for ag startups given the convergence of progressive farmers and three colleges with strengths in agriculture, engineering, science, established ag manufacturers, strong connectivity providers, and a highly collaborative business climate. An Australian by birth, Steve has his MBA from the University of Washington.
This is Bailey, a recent graduate of the Walla Walla Community College’s Bachelor of Applied Science in Agricultural Systems program. She also holds an Associates of Arts in Plant and Soil Sciences as well as in Enology and Viticulture. Over the years she has gained experience in sales, marketing, crop insurance, wine-making, and even being a Washington Wine Grower. She prides herself in her experiences and knowledge in AgTech, agroecosystem sciences, crop management, and building cooperative relationships in the Agriculture community.